Two Women. One Dream

Welcome to IttyBitty Scrunchie Shop, a proud unit of KNOTTIQUE STUDIO LLP.

Our story began in 2021, when two women came together with a shared dream—to create beautiful, high-quality hair accessories that are as comfortable as they are stylish.

What started as a small handmade venture has grown into a brand loved by customers who appreciate thoughtful craftsmanship and timeless designs. Every scrunchie, hair bow, claw clip, headband, and gift hamper is carefully designed using premium materials with attention to every little detail.

At IttyBitty Scrunchie Shop, we believe that everyday accessories should make you feel confident, comfortable, and effortlessly beautiful. We focus on quality over quantity, creating pieces that are gentle on your hair, durable enough for everyday wear, and elegant enough for special occasions.

As a women-led Indian brand, every order means more than just a sale—it helps us continue building our dream, supporting craftsmanship, and bringing thoughtfully designed accessories to customers across the country.

Our journey has been built on creativity, perseverance, and the trust of our wonderful customers. We are incredibly grateful to everyone who has been a part of it, and we're excited to keep creating products you'll love for years to come.

Thank you for supporting our small business and being part of our story.

With love,
The Founders
IttyBitty Scrunchie Shop
A Unit of KNOTTIQUE STUDIO LLP