PRIVACY POLICY
Privacy Policy
This Privacy Policy outlines how Aura & Accent ("we," "our," or "Site") collects, uses, and discloses your personal information when you visit or make a purchase from our website.
1. Information We Collect
We collect different types of personal information to provide and improve our services. The types of information collected include:
Device Information
- Examples of Personal Information: Browser version, IP address, time zone, cookies, browsing activity, and interaction with the Site.
- Purpose: To optimize site functionality, provide analytics, and enhance user experience.
- Collection Source: Collected automatically through cookies, log files, web beacons, and similar tracking technologies.
- Disclosure: Shared with our service providers, such as Dukaan, to manage our online store.
Order Information
- Examples of Personal Information: Name, billing address, shipping address, payment information, email, and phone number.
- Purpose: To process transactions, ship products, send order confirmations, and provide customer support.
- Collection Source: Collected directly from you during the checkout process.
- Disclosure: Shared with Dukaan and other service providers involved in payment processing, shipping, and order fulfillment.
Customer Support Information
- Examples of Personal Information: Information you provide when contacting us for customer support.
- Purpose: To respond to your inquiries, resolve issues, and provide assistance.
- Collection Source: Collected directly from you.
- Disclosure: May be shared with our customer support service providers, as necessary.
2. Sharing Your Information
We share your personal information with third-party service providers to help deliver our services:
- Dukaan powers our online store and processes transactions.
- Payment Processors (e.g., credit card companies, payment gateways).
- Shipping and Fulfillment Partners (e.g., couriers for order delivery).
We may also share your information in the following cases:
- To comply with legal obligations or to protect our rights.
- To respond to legal requests, such as subpoenas or search warrants.
3. Behavioural Advertising
We use your personal information for targeted advertisements and marketing communications based on your interaction with our Site. Examples include:
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Google Analytics: To understand how users interact with our Site.
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Advertising Partners: We may share your information with third-party advertising partners for remarketing, to show you ads on other websites you visit. You can opt-out of targeted advertising by visiting:
- Facebook: Facebook Ads Settings
- Google: Google Ads Settings
- Bing: Bing Ads Settings
- Digital Advertising Alliance Opt-Out: DAA Opt-Out Portal
4. Using Your Personal Information
We use your personal information for the following purposes:
- To process and fulfill orders.
- To improve our website and services.
- To provide customer support.
- To send you marketing communications, where permitted by law.
- To prevent fraud and ensure security.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. Once your information is no longer needed, we will securely delete or anonymize it.
6. Security
We take the security of your personal information seriously and implement a variety of security measures to protect it. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
7. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. When we make changes, we will post the updated Privacy Policy on our website and update the "Last Updated" date. Your continued use of the Site after any changes constitutes your acceptance of the revised policy.